Business development Drivingforces assists businesses, sport and not for profit organisations to develop revenue raising ideas and strategies. Business development includes the usual income generating strategies but Drivingforces is used to assist managers to go further and: -
Create new and innovative products that are specifically tailored to the client’s customers/members -
Objectively appraise their organisation’s business and "commercial properties”, their value and analyse potential sponsor prospects. Executed correctly, business development strategies are also capable of generating significant value in kind (contra) for sport and not profit organisations. "Chris Ineson brought a breath of fresh air to our approach to gaining sponsorships and partnerships…..He taught us a more vigorous approach to our stakeholders in helping to achieve their aims as well as ours, and in particular suggested a number of sponsorship categories which we have already implemented.” Customer/Membership services Drivingforces works with customer/membership based organisations in business, sport, not for profit, trade/business associations and professional compliance sectors. It has a first hand understanding about the success factors based on: -
The relationship needs of customer, member and stakeholder organisations -
Measuring the quality of services and programmes currently provided to them vs. their actual needs -
Identifying the gaps and opportunities for new services using market research of customer/member needs and expectations -
Mechanisms to ensure the delivery of services in a timely and efficient manner -
Ongoing monitoring and measuring of customers/members satisfaction |
